Enhancing Trust and Expertise on YouTube: Is Twitter Doing It Right?

In an age where information is readily available at our fingertips, discerning fact from fiction has become an increasingly daunting task. YouTube, a platform known for its vast and diverse range of content, has been grappling with issues related to misinformation, echo chambers, and the credibility of content creators. In addition, Security.org states that 79% of all cyberbullying occurs on YouTube. Therefore, to address these challenges and rebuild trust in the platform, it may be worth considering the implementation of a verification system similar to Twitter's. It is essential to note that not everyone should be entitled to a verification checkmark, unless it's Elon's way to use blue checkmarks for verified accounts to distinguish genuine users from bots. Furthermore, the introduction of red checkmarks as an example, specifically designated for experts in various fields, such as police or investigators, auto repair, engineering, independent journalism, therapy, forensics, acting, and more, could effectively differentiate between genuine experts and enthusiastic hobbyists. This dual verification system would empower users to make more informed decisions regarding the content they choose to absorb, thereby eliminating the hater-creators by default, and ultimately contributing to rebuilding the public's trust of the platform. YouTube should also stop monetizing hater-creators content but more on that here.

The Current Landscape

YouTube is a breeding ground for a wide spectrum of creators, from subject matter experts and educators to true crime enthusiasts and, regrettably, hater-creators. While the platform claims to have made strides in combating misinformation and hate speech, I have not seen it.

The Power of Verification

Twitter, a social media giant, introduced a verification system to provide users with a clear way to identify authentic accounts of notable figures, experts, and organizations. The coveted blue checkmark signifies a verified account, reducing confusion and enhancing trust in the content shared by these accounts. Since Elon took over, however, it seems anyone can get a blue checkmark, which is why I suggested adding a red one.

Why YouTube Needs a Verification System

1. Credibility and Trustworthiness

A Twitter-like verification system on YouTube would significantly bolster the credibility and trustworthiness of content creators. Real experts in various fields, such as science, medicine, and history, could be verified, making it easier for viewers to identify and trust their content.

2. Combatting Misinformation

One of the primary concerns on YouTube is the spread of misinformation. A verification system would empower viewers to differentiate between content created by experts with well-founded knowledge and enthusiasts who may inadvertently promote false information.

3. Enhancing Educational Content

YouTube is a valuable educational resource, and a verification system would highlight credible educators and institutions. This would encourage the creation of more reliable and informative content, thus elevating the educational standards on the platform.

4. Promoting Diversity of Perspectives

A verification system could also help diversify the voices heard on YouTube. Verified experts and enthusiasts from various backgrounds would be given a platform to share their knowledge, reducing the risk of echo chambers.

5. Countering Hater-Creators

Hate-driven content is a persistent issue on YouTube. By emphasizing verified experts and genuine enthusiasts, the platform could diminish the prominence of hater-creators, ultimately making YouTube a safer and more positive environment.

Implementing the Verification System

The process of implementing a verification system on YouTube would involve several key steps:

  1. Verification Criteria: Establish clear criteria for verification, focusing on expertise, authenticity, and a commitment to factual content.

  2. Application Process: Allow content creators to apply for verification, providing evidence of their expertise or commitment to quality content.

  3. Review Process: Implement a thorough review process to ensure that only deserving creators are granted verification status.

  4. Transparent Guidelines: Communicate verification guidelines and the importance of credibility to both creators and viewers. In this realm, AI or humans should be used to determine if a fake profile photo is being used. Additionally, all channels should be forced to reveal their true name and state to otherwise prove they are not a bot. In doing so, by default, there will be a lot less trolls and hater-creators on the platform.

  5. Continuous Monitoring: Regularly review and update verification status to ensure that creators maintain their credibility.

 

YouTube has the potential to be a valuable source of knowledge and entertainment. However, it must address the challenges of misinformation and hater-creators to rebuild trust among its user base. A Twitter-like verification system could be the solution the platform needs, helping users differentiate between real experts and enthusiasts. By promoting credible voices, YouTube can evolve into a more reliable and diverse platform, fostering a healthier online environment for all. It's time for YouTube to take this step toward a more trustworthy and informative future.

What do you think... is Twitter doing is right?